Portland cannabis pioneer unveils plans to overhaul recently secured brand portfolio with focus on market leadership
PORTLAND, OR – January 1, 2025 – LTRMN Inc., once dubbed the “Supreme of cannabis” for its influential role in Oregon’s recreational market, today announced plans for a comprehensive brand refresh across its portfolio as the company enters its next chapter of growth.
Following the successful resolution of its debt with Unrivaled Brands and complete acquisition of the STICKS, Cabana, and Beaucoup brand intellectual property in late 2024, LTRMN is embarking on an ambitious relaunch strategy designed to strengthen its market position and reinforce its legacy as one of Oregon’s pioneering cannabis operators.
“We’ve spent the past two years stabilizing operations and securing full ownership of our brands,” said Colin Landforce of LTRMN Inc. “Now we’re ready to show Oregon what these brands can truly become. This is about honoring our heritage while building for the future.”
The brand refresh will roll out across LTRMN’s portfolio in 2025:
**STICKS** – Oregon’s #1 preroll brand will undergo a complete brand identity and packaging overhaul across all product lines. The refresh will modernize STICKS’ visual identity while maintaining the everyman appeal and working-class authenticity that has driven the brand to market leadership. The new packaging and branding will launch throughout 2025.
**Beaucoup** – The edibles brand will receive a comprehensive packaging redesign aimed at elevating shelf presence and consumer appeal. The new packaging will roll out as LTRMN continues to evaluate the optimal positioning for its gummy and edible offerings in Oregon’s evolving market.
**Cabana** – The brand will maintain its current identity and positioning, continuing to serve its established consumer base with minimal changes.
“When we acquired these brands back from Unrivaled, we knew we had incredible IP that just needed the right vision and execution,” added Landforce. “STICKS has already proven what’s possible – we’re the #1 preroll in Oregon. Now we’re applying that same focus and energy to our entire portfolio.”
The brand refresh comes as LTRMN solidifies its position as an independent, founder-owned cannabis house with a clean balance sheet and no outstanding debt. Since returning to founder control in January 2023, the company has streamlined operations, consolidated its brand strategy, and built significant market share in Oregon’s competitive cannabis landscape.
The refreshed brands will begin appearing on dispensary shelves throughout Oregon in 2025, with STICKS leading the rollout followed by Beaucoup later in the year.
About LTRMN Inc.
LTRMN Inc. is a Portland-based cannabis brand house that operates distribution and wholesale activities throughout Oregon. Once known as the “Supreme of cannabis” for its influential role in shaping Oregon’s recreational market, LTRMN was founded as one of the state’s first recreational operators. The company returned to founder control in January 2023 when the Buchanan Group acquired it from Unrivaled Brands.