Portland cannabis brand house streamlines portfolio, shifts resources to infused prerolls and emerging categories
PORTLAND, OR – April 17, 2025 – LTRMN Inc. today announced the discontinuation of STICKS Blunts, the hemp blunt tube product that helped establish the brand’s early market presence in Oregon’s recreational cannabis industry.
The decision reflects LTRMN’s strategic focus on high-performing product categories, particularly the STICKS infused preroll line that launched in January 2025. The company will redirect manufacturing capacity, marketing resources, and distribution efforts toward product lines demonstrating stronger growth trajectories and margin profiles.
“Focus is everything in a competitive market,” said Colin Landforce of LTRMN Inc. “STICKS Blunts served us well and helped pioneer the hemp blunt tube format in Oregon, but our infused line and core preroll business are where we’re seeing the strongest consumer response and retailer demand.”
STICKS was among the first brands to introduce hemp blunt tubes to the Oregon market, offering an alternative to traditional tobacco wraps. The SKU remained a portfolio staple for years, contributing to STICKS’ evolution from startup to Oregon’s #1 preroll brand.
However, as the company has grown and the market has matured, portfolio management has become increasingly critical to operational efficiency. By discontinuing lower-velocity SKUs, LTRMN can concentrate resources on products driving category leadership.
The infused preroll line, launched in early 2025, has gained significant retail traction with proprietary flavor profiles including Bandon Gold, Valley Purps, Cascade Crisp, PDX Diesel, and Atomic Thunder Pop. These flavors extend across multiple product formats including vape cartridges and the recently introduced STICKS Gummies, creating cross-category merchandising advantages.
“We’re not walking away from innovation—we’re doubling down on what’s working,” added Landforce. “Our infused line represents the future of STICKS, and that’s where we’re investing our energy.”
STICKS Blunts will remain available at retail while existing inventory sells through. The company expects full phase-out to complete by Q2 2025. Retailers have been notified of the discontinuation and provided transition support.
The portfolio streamlining comes as LTRMN continues building momentum following its return to founder ownership in 2023 and the successful settlement of outstanding debt with Unrivaled Brands in 2024. The company maintains distribution across Oregon’s dispensary network and holds the #1 position in the state’s preroll category.
About LTRMN Inc.
LTRMN Inc. is a Portland-based cannabis brand house that operates distribution and wholesale activities throughout Oregon. The company’s flagship STICKS brand is the #1 preroll in Oregon. LTRMN was founded as one of Oregon’s first recreational cannabis operators and returned to founder control in January 2023. The company’s current portfolio includes STICKS prerolls, STICKS infused prerolls, STICKS vape cartridges, STICKS Gummies, and Cabana cannabis products.