Former Director of Education Dispels Beliefs Around Cannabis Sativa
This week Emma Chasen helps us breakdown the truth behind cannabis sativa. Emma is a Cannabis Educator and industry consultant in the Portland, Oregon area. Her specialty is cannabis physiology and she’s an ace in her field. She helps businesses and individuals seek more information through developing marketing collateral, and consumer facing educational programs that help push the industry forward.
Chasen’s breakdown quickly dispels a long standing myth that cannabis sativa is defined as a direct correlation in having a consistent smoking experience. Ordinarily, there is a belief that sativa is more energizing and uplifting than its inverse: indica. She shares that a man by the name of Carl Linnaeus, a Swedish scientist from the 1700s, classified cannabis sativa by the way that it grew. Cannabis sativa tends to grow tall and skinny with narrow fan leaves. Linnaeus never stated that cannabis sativa was classified by the experience that accompanied smoking the species.
We believe that Chasen’s insight is extremely important during the early stage of the recreational cannabis industry. With new consumers popping up every day, new questions and assumptions arise. But with her help and information, a diverse consumer base can begin to form.