We are very excited to announce that we’ve merged together with a team of experienced entrepreneurs to form UMBRLA Inc, a multi state modern cannabis holding company. UMBRLA’s first activity in the market is bringing LTRMN together with legendary California brand Korova. Korova has been a player since the earliest days of legal weed and offers top shelf edibles, flower, and cartridges.
In Oregon, we are preparing to bring the Korova brand and product lines to a market that understands and appreciates the roots of our industry. Later this month we are bringing our tech and operations stack to California, launching the LTRMN brand platform within Korova’s existing footprint and preparing to bring our brands – owned and partnered – to dispensaries in California. LTRMN’s soft launch in CA is set for early September.
We share a lot in common with our new partners—a relentless dedication to brand, strong entrepreneurial spirit, and a vision for the future of the cannabis industry built on like-minded teams, great products, and excellent customer experience.
We’re excited for what’s to come!